Hello from Ed

All my life I have pushed myself hard to learn. Being dyslexic hasn’t helped! Came out of school with very little, and finally ended up with a Master’s degree. All through pushing myself to achieve. Learning more and more about myself, and using that knowledge to develop the skills needed to overcome obstacles.

One thing I remember clearly is the best advice I received when I first started coaching – three decades ago. “Study what everyone else is doing, especially the best. Learn from them, but don’t copy them. They are not you! Take the most useful, and develop that to become your ways.” That is the same principle I use in business.

I have always striven to the highest personal standards and developed my own ways, methods, and techniques. Sometimes I shared my biggest innovations. Whenever I did the results far exceeded anyone’s expectations, even mine.

For years I enjoyed coaching others. From children to adults, and all walks of life. Be it Product Design students in association with a university, or the time I spent helping inmates at an open prison, I was happiest helping others to achieve their true potential.

The trouble was, I never really had the confidence to go all out and have my own business coaching business. It seemed out of reach. Others seemed to pick up high-paying clients. The truth is, when I studied what they actually did I was never impressed. Still, I could not work out what I was missing. Why could I not get past my roadblocks?

My philosophy always was, and still is, to “see a problem not as a problem but merely as a situation waiting for the right solution. The challenge is in working out what the best solution is”.

I tried out various businesses of my own. Tried different markets, and even invented some of my own products (one I applied for a patent for it). But never quite got it right. Something was missing.

Now we are in a world recession. I have a family to feed (lol) and so came back to the thing I love most – helping others. I needed to work out what “the solution” is to the problem I had been facing all this time.

So, I set about learning from the very best people all over the world. Took online courses, attended webinars, and did everything I could think of. Suddenly, it all fell into place. Little gems from here and there came together, and I saw a clear pattern emerge.

Finally, I understood what it would take to build a successful business. Finally understood why I had been struggling all along!

The next step was to “make it my own.” Put together everything I had learned, draw on a lifetime of experiences, and out of it all develop a simple solution. Then, and only then, would I be prepared to coach others. I have done that now.

Finch Model was born out of this desire to help others. A desire, too, to remove blockages and deal with the confusion that has been holding other people back in the same way that plagued me for so much of my life. I co-founded Finch Model (my partner currently works behind the scenes).

Now the ‘VIPs into enterprise’ package is ready (“VIP stands for something different from the usual).

All the mistakes I learned from in my life, all the professional coaching I benefitted from (including being one of the first qualified to assess coaches against national coaching standards – as far back as the 1990s). It has all come together.

I will personally coach the ‘VIPs into enterprise’ package. Coach my own bespoke methods, alongside the gems of expertise learned from the best in the world.

I’m only going to be delivering quality, not large-scale mass teaching. So, this is only available for a relatively small number of clients. As for the rest, I will gladly share as much as I can, and support pro bono where I can.

Are you ready for the biggest transformational experience of your life?